Barton Malow was awarded a Pinnacle Award in the Internal Communications category last night at the Society for Marketing Professional Services’ (SMPS) Heartland Regional Conference. The SMPS Pinnacle Award recognizes and honors excellence in marketing and communications within the AEC industry. The full list of honorees included eight firms across nine different categories.
The honor was given in recognition of BartonMalowTV, a live video streaming platform used to share internal leadership updates, lessons learned, team member recognition, and other strategic communication priorities with team members across the enterprise. BartonMalowTV was launched in the summer of 2021 with the goal of providing a new and innovative way to communicate important messaging and promote enterprise initiatives or upcoming events. Each 30-minute episode focuses on one major topic, like the Barton Malow Foundation or a recent project milestone, and features several short “commercial” breaks. With an intentionally playful tone, the content is as entertaining as informative and includes fun extras like hidden Barton Malow easter eggs, blooper reels, and cameos.
SMPS is a network of marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada. The Heartland Regional Conference provides opportunities for industry professionals in the AEC industry to connect in a regional setting. You can learn more about SMPS at its website.
