Shifting the Mindset: Reimagining Corporate Culture

Culture is an important differentiator to set your company apart from the competition. It’s also what attracts the right talent and brings in the right customers. During this webinar, we’ll discuss why focusing on culture is so important in the race for talent.

About the Webinar Series:

Manpower – or the lack of it – is the single greatest problem facing the construction industry today. The problem will only get worse unless we embrace change. Join us for the second in our 6-part webinar series focused on the steps construction firms must take to not just attract and retain the best talent in this industry, but attract talent away from other industries, as well.

Speaker: As Barton Malow Holdings’ Vice President of Branding and Communications, Dana provides creative and strategic direction to the Barton Malow Family of Companies’ brands while overseeing a talented team of marketing and communication professionals across North America. She brings a vision that inspires her team to continually strengthen Barton Malow’s brand, reputation, and unique approach to marketing Barton Malow’s services.

Dana is a certified professional services marketer (CPSM) and dedicated member of the Society for Marketing Professional Services (SMPS), acquiring the prestigious Fellow designation in 2013 after serving in various local, regional, and national capacities within the organization. Dana regularly speaks as a subject matter expert on the topics of marketing, communications, social media, and employee engagement.

A lifelong Michigan native and passionate promoter of the Detroit Region, Dana is a proud graduate of Leadership Detroit (Class XXXVII) and an active member of the Detroit Economic Club. Dana obtained her Bachelor of Science Degree in Marketing Communications and an MBA from Wayne State University.

Registration: Register for this event to join us live on Monday, June 21 at 12:00 pm or to be the first to receive the recording of the session.

For Questions: Please email events@mccei.org with any questions regarding this event.